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Business Boot Camp
Setting yourself up for success
Identifying and prioritising what is important - Malcolm Sloan (11:34)
Measure what matters – how to identify and focus on what drives success – Andy Hosgood (29:57)
Having more confidence and handling doubt - Jemma Oliver (39:58)
How to profile your customers so marketing becomes easy - Dave James (31:26)
Should I pay for help and how do I avoid getting ripped off? – Malcolm Sloan (15:34)
Shiny new kit: what you want vs what you need - Gareth Thomas and Mike James (14:53)
Obtaining Clients
Social Media - A practical case study of the different social media channels and strategies that work – Mike James (35:47)
Facebook Pages - What's important, quick wins and common mistakes to avoid - Tom Marshall (19:10)
Google My Business - What's important, quick wins and common mistakes to avoid - Dave James (30:24)
Websites - What's important, quick wins and common mistakes to avoid - Jack Laidler & Malcolm Sloan (28:17)
Search Engine Optimisation (SEO) - What is it, myth busting and quick wins - James Edgeworth & Tom Marshall (19:41)
Offline marketing that works - Case Study discussion - Bob Allen & Nick Knight (30:33)
Avoiding Common Mistakes
Panel discussion: Starting out, making the jump to full time and do specialisms help or hinder? - Bethan Timmins, Jenny Richmond & Jo Perkins (47:42)
Panel discussion: Scaling up. Growing a multi person clinic and opening new locations - Danny Barnes, David Saunders and Tim Allardyce (37:41)
How to free your time up to focus on what's important – Malcolm Sloan (10:44)
Retaining Clients & increasing lifetime customer value
Ignore your existing patients at your peril - Jill Woods (26:08)
Delighting clients at every stage - Gilly Osteobiz (28:51)
Panel Discussion: How get the balance between making money and being a charity - Paul Medlicott, Nick Knight & Dawn Morse (51:52)
How to profile your customers so marketing becomes easy - Dave James
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